Anheuser-Busch: Divisive or Destabilizing?

We have to be honest about what is at stake with the promotion of degeneracy.

After Bud Light began a marketing campaign using a transgender person — a man (Dylan Mulvaney) acting as a parody of a woman — a massive boycott commenced. The owners of Bud Light, Anheuser-Busch, fell silent as their stocks tumbled, presumably waiting for the public relations crisis to blow over. It has yet to do so. It will reasonably take some time before one can look at Bud Light without being reminded of Dylan’s unconvincingly made-up face, clearly impacted by numerous plastic surgeries in his self-destructive desire to look female.

Now, however, an official statement has been released by Anheuser-Busch CEO Brendan Whitworth. It becomes obvious from reading it that he is trying not to upset anyone — neither the audience that has traditionally enjoyed his beer, nor the LGBT community that stands poised to strike, should he issue a real apology:

When your chief concern is avoiding friction with everyone, you are never going to say anything of value. To simply assert the truth will upset those who are in denial of it. Thus, the statement reads as flaccid, impotent, and completely ambivalent.

What seems most striking is the sentence that comes closest to an apology (while still falling short):

“We never intended to be part of a discussion that divides people.”

— Brendan Whitworth

This shows a fundamental misunderstanding of what is really happening. People aren’t upset that Bud Light issued a divisive message. The company didn’t endorse a political candidate nor state a sports team preference. This is about much more than mere division.

It’s about what is evil and what is destabilizing, not merely divisive. We can disagree about political persuasions without encouraging displays of delusion and degeneracy. The line is long since crossed when a company is encouraging the proliferation of self-destructive mental illness. If Bud Light had released a campaign that encouraged anorexia, would it make sense to then apologize for being “divisive”? Gender dysphoria is merely a different type of self-destructive mental illness.

To make a statement merely about “division” is to confuse the reaction of the people with the initial failure. It’s the equivalent of, “I’m sorry that you were offended,” rather than, “I’m sorry that I did something wrong.” Bud Light wasn’t wrong because people are outraged. People are outraged because the marketing campaign was morally wrong.

Public campaigns that seek to normalize transgenderism strike at the core of our society and pave the pathway to its implosion.

It’s easy to think of our society as something that always will be, because it has existed for as long as we have been alive, and not only us, but also our parents and grandparents. It’s our base reference point. I’m sure the Romans felt the same. All empires fall. If they are worth saving, they must be protected by each generation for the benefit of the next. Healthy societies provide security, justice, routes to self-betterment, and the ability to worship.

Do we believe that ours can and should endure — a society so unsure of itself as to be unable to define men and women, to say when some art is objectively awful, or to be able to agree on its core values? How about a society that is unable to protect its children? After all, one could argue that the protection of children is what makes a society worth defending.

It’s not enough to eliminate “trans story hour” from public libraries and drag events from schools (though it’s a start). These perversions must be condemned wherever they appear, because they are bad for society, harmful to bodies, and fatal to souls.

Modern conservatives have a nasty habit of taking the path of least resistance, which may be summed up as, “If it doesn’t affect children, I don’t care what you do…” It’s easy to see what a failing strategy that was with regard to homosexuality. Moreover, if these perversions have any place in public life, how can we expect children not to be affected? Are children unaffected by the society they are raised in? Can they thrive amongst the ruins of a crumbled civilization? Do the norms and sensibilities of adults never trickle down to them? To insist so is absurd.

We must not accept the moral order of Rome (mere consent), for the West rose from that and surpassed it when it became Christendom. That is worth defending. This vacuous morality of today will lead to the implosion of society, and that inevitability is richly deserved.

When Bud Light elected to promote transgenderism, it wasn’t just making a political statement — it was actively supporting the collapse of all that is good.