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David Richardson's avatar

We do not see people typically promoting evil in the name of evil. As C. S. Lewis points out in Mere Christianity, they will offer excuses that allow them to take moral cover after committing an offense that they know is a moral violation. After the Nashville shooting, we were treated to a number of social media voices who attempted to defend the killer of children as the real victim. Bud Lite's VP in charge of marketing sought to justify its recent exclusionary marketing strategy in terms of inclusion and diversity. She insulted the company's customer base quite openly, and now she cannot be found on social media. After losing $6-$7 billion in stock value and seeing cratering sales, the company's CEO pretends that no insult was intended. In fact, we are told that no one in upper management knew of the decision. So, I guess no one with real responsibility can be held accountable for the disaster? Really?

The ad that Bud Lite made with Mulvaney was as intentional as it was cringe. As a man in "woman face," he portrayed women as stupid and mindless. But he also suggests that he can be a woman as well as an actual woman can be a woman. Apparently, if we are looking for the best woman for to do a job, both Mulvaney and Bud Lite are telling us to hire a man. Amazing! He is also telling women how to wear a sports bra and what beauty creams to use. The arrogance of these companies should offend all woman, and they should make their voices heard. For me, I am through with Budweiser products.

But your larger point, Sarah, is of great concern. One must wonder what the future will be like for a society that seems so publicly amenable to denying empirical reality. Our society appears so amenable to that denial that it will attack anyone who affirms reality over fantasy. This is a denial of truth, and I agree with you. This is evil. The emperor has no clothes, but the politically correct will claim to admrier the tailoring.

The ancient Greek word translated often as "truth" (alétheia) is actually better translated as "reality." This is where we get the philosophical distinction between appearance and reality, which remains current in modern philosophy. In fact, when Christ says that he is "the way, the truth, and the life," the word "truth" in Scripture is the same word in Koine Greek for reality that Plato uses in classical Greek. Despite nearly four centuries, the connection of alétheia with actual "being" does not diminish. Consequently, what Bud Lite is inviting us to do in the Mulvaney ads is to embrace "appearance" over reality. Is that evil? Well, Scripture has always portrayed the siren call of evil as the lustful embrace of empty appearances over reality. There is, Paul tell us, a crucial difference between being a minister of light and appearing to be a minister of light.

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Peregrinus's avatar

Aléthia also translates quiet nicely, particularly in terms of Plato (not so sure the NT): un-forgetting. (That's the alpha privative+ léthia: forgetting - more of a morphology point than translation). We somehow attain reality, or knowledge thereof, by a process of unforgetting the "forms," or something along those lines. No?

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